About me

My career

Zalando

Since 2022

I shape product direction for cross-functional initiatives across Zalando’s B2C Propositions space, translating customer needs, and business goals into scalable end-to-end strategies and high-quality product experiences.

Vodafone Italy

2017 – 2019

0→1 contribution to the launch of TOBi, Vodafone Italy’s first AI chatbot for Customer Care. Redesigned the conversational experience and UX architecture, while leading the design of the new e-commerce and self-care web platform. Shaped design strategy for customer and business impact, defined MVPs, and built roadmaps to evolve them by leading the tribe’s design division and producing guidelines and lessons-learned reports.

2019 – 2022

I lead a team of UX and UI designers working on the myVodafone app, e-commerce, support, and web self-service experience.

CT Mobi

2015 – 2017

I started my digital design career as a Junior Designer at CT Mobi. In 2016, I became Senior Designer, leading the design team and managing client relationships. I designed experiences and interfaces for online tech magazines and event management apps, working closely with engineering to ensure implementation quality and with analytics to produce usability reports.

Product Design Master Degree at Politecnico di Milano

2011 – 2014 – Mark 110/100

I learned the fundamentals of product and strategic design, including user research, personas, scenario building, concept design, and product-service system design.

I completed an Erasmus exchange at Ecole Des Beaux-Arts de Bordeaux (2012), and my university internship at deLighting, Bali – Indonesia (2013).